3- to 5-page scholarly analysis

Submit a 3- to 5-page scholarly analysis in which you do the following: 

  • Evaluate the definition of product-harm crisis within the context of the Toyota case study.
  • Identify the problems the Toyota leaders must solve.
  • Analyze the organizational changes that were successful and unsuccessful.
  • Synthesize your analysis of the literature to develop one or more recommendations for strategies Toyota might used to manage this product-harm crisis and recover brand loyalty in the global market. 
  • Support your work with a minimum of two specific citations per page from this week’s Learning Resources and/or additional scholarly sources.

To prepare for this Assignment, read the case, “Challenges to Toyota Caused by Recall Problems, Social Networks, and Digitisation.”

Attached are the learning resources.

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