Chapter 2 & 3 mcq’s : marketing management 13th edition by “kotler”
Chapter 2 & 3 MCQ’s : Marketing Management 13th edition by “Kotler”Chapter 2 : Developing Marketing Strategies & Plans 1. A key ingredient of the marketing management process is insightful, ________ marketing strategies and plans that can guide marketing activities.a. creativeb. measurablec. macrod. microe. niche 2. According to a chapter story about H&M clothing stores, H&M is able to put products out quickly and inexpensively […]