Project 1: researching consumer buying behavior
ACME Meeting Client Name: ACME Industry: Appliances Product Line: Smart televisions Consumers: United States, United Kingdom, and Germany smart TV buyers Course Resource Competitors: 1. Samsung 2. LG 3. Vizio “Thank you for meeting with us today,” Tarek says. “Market intelligence has shown that our major competitors—Samsung, LG, and Vizio—are all developing new smart televisions. These new televisions have attractive designs, are efficient, durable, and […]