conduct an in-depth analysis of an existing company of your choice ( Whirlpool ), to which you will apply all of the concepts and materials presented in this course. The following questions are provided and must be addressed in your paper. These questions follow the chapters as presented in class.
Your answers should be descriptive and provide sufficient explanations and examples. Detail is everything – not only in description but also (and even more so) in assessment and classification. If you claim that the company is a “leader in the industry”, provide data that support it. If you say that they are effective because of market share or employee satisfaction, tell me what the market share is that they currently hold and how you know that their employees are happy. A lot of this information will be in your company’s annual report.
Make sure that you include sources for all of your information and detailed examples and explanations for all your material. Please be very, very careful referencing your sources. Anything that did not originate in your brain MUST be properly referenced, using APA referencing. This includes the textbook, the class materials such as PowerPoint notes, your company’s materials, electronic sources, news articles, etc. Plagiarism shall result in an F grade for the assignment.
That said, use direct quotations very sparingly. Overuse of direct quotations from company materials and/or the textbook will negatively impact your score. Use the information you obtain to inform your analysis and unique response when answering assignment questions – do NOT simply copy and paste text from previously published materials.
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