MBA705 Company Strategic Analysis Rubric (Dr. Minsun Kim)

PART A— Analysis of the Company’s Strategic Issues or Strategic Changes (Total 100 points)

Criteria Excellent Good Insufficient

Format • Minimum length of 400 words for Question 1 (excluding
references).

• Minimum length of 1200 words for Question 2 (excluding
references).

*Note that meeting the minimum requirement of the word counts
does NOT guarantee that you will earn a high score. The content
and depth of analysis are more important.

8 points 0 points

• Did the report use a single space in a 12-point font size?

• Was the report organized by listing the answers in a
number format?

4 points 0 points

Contents
• Overall, were all of the questions answered well? 10 points 6 points 2 points

• Were contents summarized instead of copying and
pasting large blocks of text?

10 points 6 points 2 points

• Were the contents connected to the course concepts?
(*Make sure to use proper APA citations (both in-text
citations and references) to prove the connection to the
course concepts)

14 points 8 points 2 points

• Did the report provide substantive evidence? 14 points 8 points 2 points

• Were the contents presented in a clear manner? 10 points 6 points 2 points

• Were the contents presented in a logical manner? 10 points 6 points 2 points

Language,
Spelling, and
Grammar

• Was the report written using language that is clear,
concise and easy to understand?

• Were there few spelling and grammatical errors?

10 points 6 points 2 points

Incorporating
External
Sources

• Were citations (both in-text citations and references)
used if necessary?

• Did all in-text citation and references correctly follow APA
format?

10 points 6 points 2 points

PART B—Strategy Formulation & Evaluation (Total 190 points)

Criteria Excellent Good Insufficient

Format • Minimum length of 2500 words within the body of the
assignment (excluding references).

*Note that meeting the minimum requirement of the word counts
does NOT guarantee that you will earn a high score. The content
and depth of analysis are more important.

10 points 0 points

• Did the report use a single space in a 12-point font size?

• Was the report organized by listing the answers in a
number format?

8 points 0 points

Contents
• Overall, were all of the questions answered well? 20 points 15 points 10 points

• Were contents summarized instead of copying and
pasting large blocks of text?

20 points 15 points 10 points

• Were the contents connected to the course concepts?
(*Make sure to use proper APA citations (both in-text citations
and references) to prove the connection to the course
concepts)

26 points 18 points 10 points

• Did the report provide substantive evidence? 26 points 18 points 10 points

• Were the contents presented in a clear manner? 20 points 15 points 10 points

• Were the contents presented in a logical manner? 20 points 15 points 10 points

Language,
Spelling, and
Grammar

• Was the report written using language that is clear,
concise and easy to understand?

• Were there few spelling and grammatical errors?

20 points 15 points 10 points

Incorporating
External
Sources

• Were citations (both in-text citations and references)
used if necessary?

• Did all in-text citation and references correctly follow APA
format?

20 points 15 points 10 points