Illustrative article: observational methods | Marketing homework help

Illustrative Article: Observational Methods
Happiness, according to Aristotle, is the most desirable of all things. In the past few decade, many researchers have been studying predictors of happiness in an attempt to understand the construct.
Mehl, Vazire, Holleran, and Clark (2010) conducted a naturalistic observation on the topic of happiness using electronically activated recorders (a device that unobtrusively records snippets of sound at regular intervals, for a fixed amount of time). In this study, 79 undergraduates students wore the device for four days; 30- second recordings were made every 12.5 minutes. Each snippet was coded as having been taken while the participants was alone or with people. If the participant was with somebody, the recordings were also coded for “small talk” and “substantial talk.” Other measures administered were well- being and happiness.

 

First, acquire and read the article:
Mehl, M.R., Vazire, S., Holleran, S. E., & Clark, C.S. (2010). Eavesdropping on happiness: Well- being is related to having less small talk and more substantive conversations. Psychological Science, 21, 539-541.
Then, after reading the article, consider the following:
1. What is the research question for this study?
2. Is the basic approach in this study qualitative or quantitative?
3. Is this study an example of concealed or nonconcealed observation? What are the ethical issues present in the study?
4. Do you think that participants would be reactive to this data collection method?
5. How reliable were the coders? How did the authors assess their reliability?
6. How did the researchers operationally define small talk, substantive talk, well-being, and happiness? What do you think about the quality of these operations definitions?
7. Does this study suffer from the problem involving the direction of causation? How so?
8. Does this study suffer from the third- variable problem? How so?
9. Do you think that this study included any confounding variables? Provide examples.
10. Given the topic of this study, what other ways can you think of to conduct this study using an observational method?

Calculate Your Essay Price
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
The price is based on these factors:
Academic level
Number of pages
Urgency
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more