Report – 2500 words

Identification and analysis of a Brand’s current marketing campaign

Your Report will evaluate the importance or role of marketing in generating customer value. 

You will select a brand of your choice and you will be required to research how the brand utilises marketing techniques via current campaigns and identify the 7P’s

Report word count 2500 +/- 10% 

Your Report will evaluate the importance or role of marketing in generating customer value.  You will select a brand of your choice and you will research how the brand utilises marketing techniques via current campaigns and identifying the 4Ps apparent in the brand activities. 

You need to demonstrate how their marketing approach provides links between the customer and the product and experience analysing and evaluating the effectiveness of the strategies used. 

Further to this you will also explain different marketing channels they used to create consumer awareness.  You will then evaluate the effectiveness of what the Company or Brand strategy is through market environment and competitor analysis, including a recommendation on marketing mix for future campaigns.

An example of what to include:

1. Identify how the marketing mix is currently used by the brand 

2. Evaluate the effectiveness of what the Brand currently does  

3. Make recommendations for a future or alternative marketing campaign

1 The marketing mix of your chosen brand (this is the main purpose of your assignment)