This assignment is designed to expand your knowledge of the Small Business Strategy Process by focusing on Step 3 of the process: Industry Dynamics and Analysis. Industry Analysis is a tool used to provide an overview of the industry. This assignment will be performed on the industry you have identified for your business idea. This assignment has two parts: the excel calculations and an analysis of the industry based on your calculations. 

This assignment may be a good starting point to use when you write the Industry Analysis section of your business plan. Upon completion of this assignment, you will have identified the size of the industry for your business idea both in terms of dollars, number of establishments and number of employees. In addition, you will do calculations using the data to give you further insights regarding averages per establishment. 

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