Using SWOT Tools and strategic plan outline in COURSE DOCS, create a new strategy for the public company of your choice (listed on New York Stock Exchange or NASDAQ)

YOUR WORD COUNT FOR TEXT IN BODY OF PAPER: 1900 (6 pages, 300-325 per page)

YOU WILL NEED TO INCLUDE IFAS, EFAS, SFAS AND TOWS CHARTS IN BODY AND DISCUSS

YOU WILL PICK 1 OF THE TOWS STRATEGIES AND BUILD YOUR STRAT PLAN AROUND IT.

FIRST STEPS: DISTRIBUTE 1900 WORDS ACROSS ALL PARTS OF THE OUTLINE

STRATEGIC PLAN OUTLINE

Executive Summary (Summary statement of the strategy you recommend and why it will be valuable to the company in terms of revenue or market share)

PART I:  THE BUSINESS

Vision & Mission Statements (These should come from the corporation’s Website. You will need to quote them)

Description of Business (This is a description of the business overall. It will come from the company’s 10-K)

Product/Service (This is the new product or service your new strategy will provide. Describe it here)

Target Market / Customer Profile (What is the specific customer segment your new product or service will focus on?)

Business Location (What is the geography covered by this product or service?)

Business Model (How will the company make money from the new strategy money?)

Goals – Objectives – Strategies

(a)    Corporate

(b)   Division

(c)    Functional (Departmental)

(What are the existing goals-objectives-strategies and how does your new product or strategy fit in with them? Use your textbook to see what is the difference between corporate, division and functional.)

Company Performance (Financial and Strategic) – (Summary of specifics that motivated your strategy choice)

Management & Organization (How is the company organized?)

SWOT (Analysis of Strengths, Weaknesses, Opportunities, Threats) (Use this section to present the results of your IFAS, EFAS, SFAS and TOWS)

Core Competencies and Competitive Advantage (What are the core competencies that are the source of competitive advantage for this company?  How will the new strategy –that is the new product or service – enhance them.)

Value Chain Analysis and Benchmarking (Where in the value chain does your new strategy fit? How will it contribute to the company’s overall value chain? Benchmarking – is this similar to what competitors are doing?)

Industry/Market Analysis

–          economic characteristics

–          key success factors

–          trends and opportunities

–          5 forces analysis (Porter)

(What is the industry your company is in?)

Competitor Analysis

–          Strategic Group analysis

–          Competitive Strength Assessment (based on key success factors)

–          Generic Strategy analysis (Porter)

(Who are your company’s major competitors?)

PART II:  MARKETING (This section is about getting your product or service to the customer segment you are targeting)

1. Marketing Goals – Objectives – Strategies

2. Customer Analysis

3. Marketing Mix (4 P’s) – product, price, place (channels of distribution) and promotion

PART III:  FINANCE

1. Financial Goals – Objectives – Strategies

2. Financial Data

(a)    Income projections (profit & loss statements)  for new strategy

(b)   OR Financial ratios

-           

(Develop a forecast for sales of the product or service OR use financial ratios to explain why the strategy you are proposing would be a good fit for the company)

PART IV:  HUMAN RESOURCE MANAGEMENT

Management Development (What new management capabilities will be required by your new strategy?)