You are required to work individually to conduct a strategic analysis and write a report on a real-life business. Please note that this report will focus on business-level strategy.
The purpose of this assessment is not only to test your understanding of the content but also to build your lifelong learning skills. These valuable employment skills include cognitive conceptualisation, critical thinking and analysis, and creative application. How well you are able to demonstrate these skills and bits of knowledge will impact not only you (in terms of a mark) but also has the potential to influence the future of the case study organisation. Your work matters.
Specifically, completing this assignment can help you develop your capabilities in the following areas:
The targeted Course Learning Outcomes for this assessment are:
In this assignment, you are required to undertake an analysis of the strategic operating environment for our case study organisation: Bonza Airlines.
You are expected to use theory and concepts covered in the course and to apply these when conducting an analysis of the strategic positioning of our case study organisation.
What you are expected to do:
References should be utilised within this Report to validate the information presented and should be drawn from academic sources and organisational information such as the website and annual reports. The business press may be used to identify relevant issues.
This assessment will measure the following components:
In line with RMIT policy, all sources of information must be fully referenced using the RMIT Harvard referencing systems. You are encouraged to use referencing software such as Endnote for referencing and formatting. You must acknowledge all the courses of information you have used in your assessments.
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