After studying the assigned readings for week 5, synthesize what you have learned by completing the following in essay format.

Search online and find a website for an organization which has a campaign promoting a core issue that interests you (For example: The Red Cross and need for blood donations–You may not use this example).

Start your essay with a short overview of the organization and the issue (just a few lines) and then consider the topics we have covered in this week’s readings and discuss how they are reflected in what you see on this website.

What clear messages do you see?

What audiences is the institution trying to reach?

How has technology affected the way this organization presents itself?

Also, take a look at and discuss at least three (3) the following:

• Use of color schemes and symbols
• Use of images and photographs
• Ways the public is invite to interact
• Ease of finding facts about the product/program
• Engages different viewers from different cultures or who speak a language other than English
• Links to YouTube videos and other movies
• Links to for media

Draw on examples offered on that website to support your observations.

Specifically consider the content of 21^st Century Communication: A Reference Handbook: Chapter 77: Theories and Effects of Public Relations, under the section “Assumptions and Lay Theories.” Which of these theories does the content of your chosen site most closely align with? Why? Explain your answer.

The essay should be in 12pt type, no more than 2 pages in length, 1.5 line spacing. Approximately 500-600 words, and must be properly cited throughout the paper in APA format and must contain a works cited.

Submit your response in the file submission area for this assignment by Sunday April 19, 2015 no later than 11:59 p.m. ET. 

I have attached two (unedited) sample papers for your to get an idea of what this assignment entails. You may not use Oxfam or Habitat for Humanity for the paper either.